Shehadey Family Foods Packaging + Marketing
LOCATION -> Fresno, California
DATE -> February-May 2026
ROLE-> Graphic Design Contractor
PROJECT TYPE-> 3D Modeling, Marketing, Packaging
Working alongside the Shehadey Family Foods marketing team, I supported their West Coast brand portfolio, including Producers Dairy, Umpqua Dairy, Berkeley Farms, Model Dairy, and Mid Valley Family Foods.
My work contributed to a range of collaborative projects, from supporting the design and rollout of seasonal and permanent packaging to developing billboards, ad campaigns, and event collateral. I also helped introduce 3D modeling workflows for staging product packaging, which supported both internal proofing processes and the production of marketing materials.
Package Design
In addition to collaborating with the team on seasonal product designs, I also had the opportunity to contribute to packaging updates for Producers Dairy. My focus was on developing an updated design system for the brand’s half-pint cartons.
As part of the process, I conducted initial market research (seen here) to help inform the direction of the redesign. Producers Dairy distributes millions of half-pint milk cartons each week across schools, hospitals, and correctional facilities.
3D Modeling
While working with the team, I recognized that one recurring challenge was creating marketing materials for products that were not yet available in-hand. To help address this, I developed a shared library of 3D product assets using finalized packaging UV maps. This work included both customizing existing models and building new ones from scratch to accurately reflect unique packaging formats and the final physical products.
These assets helped support the creation of staged imagery for billboards, print ads, in-store promotions, and social media graphics across multiple brands. The examples below feature packaging designed primarily by the Shehadey Family Foods marketing team, with 3D modeling and staging completed by myself.
Billboards
I helped to develop Billboards for both Umpqua Dairy and Producers Dairy. Many of these Billboards heavily featured soon-to-be-released products, and utilized 3d models. These were brand driving billboards, with a focus on product imagery, messaging and visibility.
