Series Art + Assets
LOCATION -> San Jose, California
DATE -> 2021-2025
ROLE -> Lead Designer + Communications Specialist
PROJECT TYPE -> Event Design + Communications
This collection showcases artwork and design systems developed for multi-week teaching series, typically spanning three to six weeks. Each series included a central visual identity used across platforms, including screens, social media, print, and email.
I also created weekly slide decks in collaboration with the teaching team, ensuring consistency and clarity throughout each series. When needed, I produced supplementary assets such as printed guides and dedicated resource pages on the website. These projects required a balance of creative direction, strategic rollout, and ongoing collaboration across departments.
Custom Illustration
LIFE TOGETHER TEACHING SERIES 2025
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For this teaching series on community and belonging, I created an original illustration inspired by traditional woodcut techniques. The detailed framing, natural elements, and banner treatment were designed to evoke a sense of rootedness, warmth, and connection. This set the tone for both the content and its broader visual rollout across platforms.
Long-Form Versatility
MATTHEW TEACHING SERIES 2022-2023
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This teaching series spanned over a year, requiring a visual system that could evolve across seasons while remaining cohesive. From the outset, I focused on creating a style that offered both flexibility and strong structure. This allowed each segment to feel fresh but still clearly part of the whole.
I developed a custom illustration approach using simplified line work, high contrast, bold color, and halftone textures to convey movement, depth, and continuity throughout the series.
Motion Graphics
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To increase engagement across digital channels, I created motion-based adaptations of series artwork for use on socials.
These graphics brought visual energy to each teaching series. Each animation was tailored to the tone of the content, extending the reach and impact of the original designs.
Additional WestGate Projects
You’ll find more WestGate-related projects throughout my portfolio, reflecting the range and depth of work I’ve led in this role.
