Here To Stay
Fundraising Campaign
ORGANIZATION -> WestGate Church
LOCATION -> San Jose, California
DATE -> 2023-2025
ROLE -> Lead Designer + Communications Specialist
PROJECT TYPE -> Two Year Fundraising Campaign
Here to Stay is a multi-year capital campaign with an original fundraising goal of $35 million, projected to raise approximately $25.8 million by its conclusion in 2026.
I served as the lead designer for the campaign’s visual identity and all supporting print and digital materials, working alongside leadership and the broader communications strategy team.
The visual system was designed to feel distinctly WestGate while standing apart from day-to-day communications, warm, trustworthy, and clear, with enough presence to sustain momentum over an extended timeline. All materials were built for clarity, consistency, and long-term use across multiple channels.
CAMPAIGN IDENTITY DEVELOPMENT -> I worked with leadership to develop a visual identity for Here to Stay that felt distinct while still aligned with WestGate’s broader brand. I created a custom wordmark and an icon inspired by foundational growth, reflecting the design language of our existing system while giving the campaign its own recognizable voice. The goal was to balance familiarity with strong presence across all formats.
SELECTED LOGO
LAUNCH SLIDE PREVIEW
BOOKLET DESIGN + STRUCTURE -> These early sketches show the foundational planning for the Here to Stay booklet. I mapped out content structure, visual pacing, and key messaging before moving into full design, ensuring the final piece felt both clear and intentional from the start.
FINALIZED BOOKLET -> These pages show the interior layout of the Here to Stay booklet, designed for clarity, warmth, and momentum. The content was structured to guide readers through the story of the campaign with visual consistency and space to engage. A small printed card was included as a takeaway for personal reflection and response.
ROTATING PERMANENT DISPLAY -> To support ongoing visibility for Here to Stay, I created a permanent rotating display for our campus digital signs. I developed the content strategy, wrote the messaging, and designed the visuals to align with the campaign while adding clarity and context. Each slide was built with intentional hierarchy and clear calls to action, ensuring the signage functioned as both a visual reminder and a next-step prompt for viewers.
SAMPLE OF ADDITIONAL ASSETS -> Youtube Thumbnails, Cards, Posters
PRE-LAUNCH MATERIALS -> To build early momentum, I created a set of visually distinct materials ahead of the full campaign launch. These pieces were aimed at our core supporters and advance team, designed to generate interest, share essential information, and set the tone for what was coming. The visual shift helped mark this phase as something in motion, laying the groundwork for the broader rollout.
Additional WestGate Projects
You’ll find more WestGate-related projects throughout my portfolio, reflecting the range and depth of work I’ve led in this role.